Why 99p and not £1

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Because a lot of people do not want take 1p change and they think it is hassle for them. All the 1p changes are piled up in the drawers or mug or piggy bank , so they ended up going to the charity. Plus, a lot of retailers or restaurants put the charity box in front of cashier , so when consumer take 1p change they just put in the charity box.

It is a psychological manipulation , one way or another. Marketers play with the consumer mind. Below is a selection of your comments. The only people this tactic of ending prices in 99p fools are those with brains the size of a pea.

Why don't we do away with 1p and 2p pieces like they have in Australia, it makes things far simpler by ending all prices in a multiple of five? We won't have millions of pounds wasted every year as most people find 1p and 2p coins completely unusable and annoying, and leave them sitting at the bottom of the couch covers.

Ryan Andrews, London There's a historic reason for this: in the first department stores the till held no money. Payment was put in a vaccum tube or similar and fired to the back office where a clerk wrote down the transaction and returned the change. That was the theory anyway Peter, Nottingham I quite like prices ending in. The impression it gives is that prices have been cut to the bone, and this seems to have psychological effect on shoppers - making them think they are getting a good deal, even if the price is actually higher than can be found elsewhere.

Chris, Wilts The easy answer is to get rid of the one pence piece, after all it is rather obsolete and not really any use today. The only thing I seem to use it for now is as a screwdriver at times, but even for that a 20p piece is better. Your comments may be published on any BBC media worldwide.

Most Popular Now 56, people are reading stories on the site right now. BBC News Magazine. News Front Page. E-mail this to a friend Printable version. Shoppers with price sensitivities are more likely to be tempted by price tags. Half-price offers, sales and buy one get one free are other retail strategies. A regular feature in the BBC News Magazine - aiming to answer some of the questions behind the headlines.

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