Etsy received financial support from several investors including Union Square Ventures and the founders of Flickr. Later, Jared Tarbell and Maria Thomas joined the founding team. Thomas became the COO in Eventually, she became the CEO. He has been running the company with the Etsy Inc. Etsy is owned by Etsy Inc. Instead, Etsy has done the buying. The company acquired several other e-commerce sites including A Little Market and Blackbird Technologies.
Despite facing significant competition from websites like Amazon and eBay, Etsy has remained a major player in the e-commerce sector for years. Etsy stands out as a vast network and community of buyers and sellers. The company dedicates its web space to local businesses and artists. As long as Etsy remains its own entity, it will likely stand strong as a mainstream marketplace for independent sellers. Market Realist is a registered trademark. This has made the buyer demographic young and female by the result.
The average, and typical Etsy customer in , then, based upon this evidence, would be young people between the ages of who identify as female. This means that if you are going to sell to someone on Etsy, you could either sell to the average buyer on the site or branch out and try to find your niche demographic! While this is by no means the ONLY audience on Etsy, top-rated and top-selling shops tend to gear toward this market. Because of successes like these shops, many others on Etsy are following their example and catering to the same sort of market and demographic.
Etsy is a gigantic marketplace to this very day with hundreds of thousands of shops, sellers, and millions of products on their site, with even more millions of customers generating traffic and revenue each year.
In , Etsy sellers overall throughout the entire marketplace and the world earned 3. The number of active sellers in was 2. This accounts for one of the most successful years that Etsy has ever had! It is estimated that Etsy in has roughly the same amount of sellers, but with less active buyers than in While the demographics and statistics for and are more difficult to attain than the results, which were some of the most positive, it is clear that Etsy may be on the decline.
The millennial audience — male or female — exists within the Etsy sphere, as younger people are more likely to purchase from small business owners than large corporations on principle — if their funds allow it. While these stereotypes are usually supposed to insult millennials for being picky or overly dramatic, instead it stems from a real need to try and move away from corporate greed, and support the underdog of industry — the small business owner.
Men and women who love the outdoors or the natural world love Etsy for many reasons — woodworking and metalworking being the top reasons. These Etsy shops create amazing creations of jewelry , keepsake boxes, charms, necklace amulets, symbols, and nameplates. Furthermore, you can get wedding rings made from tungsten, deer antler, oak, pine, or any other wood, metal, or bone material you can think of.
This is a great niche market, and you find a lot of great, successful shops on Etsy within this niche. Giving it a try requires a lot of experience in metalworking or woodworking, but it is well worth it in the end. Also not necessarily geared toward young women though young women love it all the same is fantasy clothing and costuming. Etsy is known for selling handmade shirts, sweaters or pants, but there are those on Etsy who also sell feather ear cuffs, elf ears, cloaks, armor, headdresses, Scottish clan kilts, and other fantasy costuming or heritage designs.
If you are good at this sort of creation or category, you could truly hone your designs, use the best materials, and stand out from the crowd in this fun and engaging niche! Fake food is a universal demographic product that many Etsy sellers create by the hundreds. From cake earrings to film set foods, these amazing crafts are a really cool niche market. If you are someone who loves to sculpt, paint, and share your creations, this one might be for you!
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